There are different stages that take place during the creation of a music video. The first is Pre-production.
Pre-production for a music video entails budgeting, finding locations and performers, hiring a crew and working with a director to brainstorm the video.
The next stage is production, this stage includes the actual filming of the video and bringing together all of the planning that has happened leading up to this stage. This stage can be very costly even though it a very quick stage, this is because so many people are usually involved and other costs such as sets and effects are needed.
This video gives an example of behind the scenes showing the production side of a music video.
The next stage is Post-production, this stage incclludes the editing of the footage resulting in a complete music video. After this the video will be shared on the web and on TV channels.
What is the purpose of a music video for the companies/artists that make them?
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. By making a music video an artist creates an opportunity to show themselves to the viewer and sell them their image of what they are and their overall style. People are usually more attracted to an artist if they are fashionable and have a better presence on camera. Due to this artists make videos because it creates more interest in them which results in greater sales of their songs usually.
Who are some famous music video directors and why are their videos so well known/successful?
When looking into this I came across this slide on slideshare which informed me of famous music video directors.
After looking at this slide I decided to look into their work more, so that I could write about them, but I decided that if I were to do so, I would end up saying pretty much the same thing as shown in the slide above so to avoid that I have decided to embed this video.
One answer to why their music videos are so successful is first of because of the budget they have to create such videos, because they work with the more successful artists who have more money to spend they can be as creative as they want to be and create a successful music video, whereas a director who has not yet become as well known will be unlikely to have a large budget and therefore may be limited to create an idea that they have due to a lack of money.
How much money is usually spent on the average music video? Have any been made cheaply or are there any that have had a huge budget?
Artist(s) Song title Director Original air date Production cost PC in GDP deflated
How much money is usually spent on the average music video? Have any been made cheaply or are there any that have had a huge budget?
Artist(s) Song title Director Original air date Production cost PC in GDP deflated
| Michael Jackson and Janet Jackson | Scream | Mark Romanek | 1995 | $7,000,000 | $10,330,328.08 |
| Madonna | "Die Another Day" | Traktor | October 22, 2002 | $6,100,000 | $7,626,051.14 |
| Madonna | "Express Yourself" | David Fincher | May 17, 1989 | $5,000,000 | $9,068,790.32 |
| Madonna | "Bedtime Story" | Mark Romanek | 1995 | $5,000,000 | $7,378,805.77 |
| Guns N' Roses | "Estranged" | Andy Morahan | December 1993 | $4,000,000 | $6,225,771.63 |
| Aqua | "Cartoon Heroes" | Thomas Masin | January 2000 | $3,500,000 | ? |
| Puff Daddy (featuring The Notorious B.I.G. & Busta Rhymes) | "Victory" | Marcus Nispel | March 31, 1998 | $2,700,000 | $3,725,436.81 |
| MC Hammer | "Too Legit to Quit" | Rupert Wainwright | November, 1992 | $2,500,000 | $4,007,590.88 |
| Mariah Carey (featuring Jay-Z) | "Heartbreaker" | Brett Ratner | August 16, 1999 | $2,500,000 | $3,374,939.98 |
| Busta Rhymes (featuring Janet Jackson) | "What's It Gonna Be?!" | Hype Williams & Busta Rhymes | March 12, 1999 | $2,400,000 | $3,239,942.38 |
When looking at this list of the most expensive music videos ever we can see that the most expensive ones are all made by very well known artists that have greater budgets.
Bellow are the three most expensive videos.
Bellow are the three most expensive videos.
It is hard to find an average cost because there are so many videos made all of which vary so much in price from £200 to £5,000,000 +
So far I have only mentioned the really expensive videos, among the vast amount of music videos out there, there are so many different types that all range in different prices, bellow are a couple fairly low budget videos.
Most low budget films will have very little or no special effects in them like the ones above and will only include a few extras or for example in the casper video the extras are his friend in real life which reduces the cost of having to pay for people to be in your video. More often than not the low budget films are made by more unknown artists and therefore they have a smaller budget.
How can audiences view these videos? Where can they be seen?
In the past music videos could only be viewed on the television and as time went on and they became more popular they started to have their own channels that were purely based around them. As the internet has developed more and more music videos have been put up on the internet and such websites as Youtube and Vimeo have allowed anyone in the world with access to a computer to upload and view videos, due to this artists have put their videos up for people to see. As phones have improved people have been able to also view music videos on the internet using their mobiles.
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