Target audience

My main target audience for my video first of all is fans of The XX, this is my primary target audience as they will already have an interest in the song and this may help with the connection to my video. The majority of these fans will full under indie pop fans. Indie pop is a genre of alternative rock music that originated in the United Kingdom in the mid-1980s, with its roots in Scottish post-punk bands.
The term "indie" had been used for some time to describe artists on independent labels (and the labels themselves), but the key moment in the naming of "indie pop" as a genre was the release of NME's C86 tape in 1986. The compilation featured, among other artists, Primal Scream,The Pastels, and The Wedding Present, and "indie" quickly became shorthand for a genre whose defining conventions were identified as jangling guitars, a love of '60s pop, and melodic power pop song structures


When researching indie pop I came across this quote from allmusic.com "Indie rock's more melodic, less noisy, and relatively angst-free counterpart, Indie Pop reflects the underground's softer, sweeter side, with a greater emphasis on harmonies, arrangements, and song craft. Encompassing everything from the lush orchestration of chamber pop to the primitive simplicity of twee pop, its focus is nevertheless more on the songs than on the sound, and although both indie pop and indie rock embrace the D.I.Y. spirit of punk, the former rejects punk's nihilistic attitude and abrasive sonic approach." From all of the explanations of this genre I feel that this one really helps give an understanding of the difference between indie pop and indie rock.