New target audience

When making my music video I will need to consider my target audience. A target audience, is a specific group of people within the target market at which the marketing message is aimed.
Target Audiences are formed from different different groups, for example: Adults, teens, children, mid-teens, pre-schoolers.

To market to any given audience effectively, it is essential to become familiar with your target market; their habits, behaviours, likes, and dislikes. Markets differ in size, assortment, geographic scale, locality, types of communities, and in the different types of merchandise sold. Because of the many variations included in a market it is essential, since you cannot accommodate everyone’s preferences, to know exactly who you are marketing to.

My Target audience range from 20-50 year olds and then a few younger and older people who follow the particular genre. I would say that may target audience are within the ages 20 - 50 because when researching my genre (alternative) I found that they were the most common listeners. The genre 'Alternative' is very popular with many ages but due to the roots of the song and the style of how it has been performed it could also be associated with the genre 'soul'.However the song that I have chosen has recently been in the top 20 in the UK charts so listeners on the radio or TV show viewers may of come to like the song, due to this some teenagers or older people may also be interested.

When I think of who would watch my video I think of a person who wants to unwind. The style of the song is very calm and my intentions for the video will result in a calm mood being created.

As far as types of communities are concerned with my target audience I wouldn't say there would be a specific type, however it is less likely that a young unemployed rap fan would be part of my target audience.

After considering my target audience I will when storyboarding take into consideration what my target audience will expect, want and not want to see in my video, for example most soul fans would not expect or want to see such footage that my be shown in a stereotypical rap video or pop video.