To start off this is most definitely the COOLEST music video I have ever seen!!! Without a doubt this video challenges pretty much all forms and conventions. I had to analise this individual video as it and stands out from all other videos I have ever seen.
The video has a performance based narrative showing a band inside a car driving through a pre-arranged driving course with various instruments and objects.
The lighting in this video is natural, and as far as I can tell there have been no special effects added to the footage. Unlike most videos the cameras are not hidden from the viewer and are in sight as are the microphones attached to the outside of the vehicle, this gives the video a sense of authenticity and adds to the realism of the video.
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